The cost of unsuccessful web-projects has run into millions: intranets that don’t deliver, websites that customers won’t use. Sometimes the problem is technological, but at other times, the project team has failed to understand some of the basic human dynamics involved, or has used processes that are inappropriate. This book describes how to manage a successful web-delivery project. Running throughout is a case study (based on a real example) that is developed chapter by chapter to illustrate th
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